BL

Berkeley Life — Analytics

Marketing & revenue dashboard · live from the CID

PrivateSign out

Period

End date

Auto-refresh (10 min)

Current Jun 16 – Jul 15 (30d) vs prior May 17 – Jun 15

Loading…

Channel taxonomy: Direct = DTC (Shopify direct) · Professional = B2B (wholesale / HCP-referred) · Amazon = SP-API sales & traffic · Impact = monthly referral overlay, not additive to the other channels.
Monthly-grain tabs snap the period selector to whole months; Amazon supports daily grain. Figures read live from the Berkeley Life CID (reporting schema, read-only).